Commercialisation of Regional Federation

Why This Course?

• African-Centric Approach: Tackles regional challenges like limited funding, low visibility, and reliance on club fees, tailored to African contexts.
• Practical and Accessible Tools: Offers intermediate-level strategies using low-cost platforms (e.g., WhatsApp, Google Sheets) to monetize assets and engage communities.
• Inspirational and Inclusive: Empowers leaders to create financially sustainable federations that uplift grassroots clubs, women’s sports, and youth development.
• Global Standards, Local Impact: Aligns with FIFA, CAF, and national federation guidelines while leveraging regional pride for community success.

Who Is This For?

• Target Audience: Regional federation administrators, marketers, elected officials, and leaders managing grassroots leagues, amateur clubs, and regional competitions.
• Community Champions: Individuals committed to transforming regional sports into sustainable ecosystems that promote inclusivity and local development.

Learning Outcomes

By the end of this course, participants will:

• Master practical techniques for monetizing regional competitions, clubs, and fan bases ethically and sustainably.
• Acquire tools to secure sponsorships, promote women’s sports, and support grassroots and amateur clubs.
• Develop strategies to diversify revenue streams, reducing reliance on club registration fees.
• Cultivate a vision for building inclusive, community-driven federations that inspire regional pride and align with CAF’s 2024 goals.