Introduction to Sports Marketing

Why This Course?

• African-Centric Approach: Tackles local challenges like limited funding, low digital literacy, and volunteer-driven operations, tailored to African football contexts.
• Practical and Accessible Tools: Offers beginner-to-intermediate strategies using low-cost platforms (e.g., WhatsApp, X, TikTok, Instagram) to boost engagement.
• Inspirational and Inclusive: Empowers learners to create campaigns that promote competitions, events, women’s football, youth development, and community pride.
• Global Standards, Local Impact: Aligns with FIFA, CAF guidelines while harnessing African football’s passion.

Who Is This For?

• Target Audience: Administrators, coaches, volunteers, and marketers managing football entities (federations, clubs, academies, players, events, leagues, national teams).
• Visionary Leaders: Individuals committed to transforming African football through inclusive, sustainable marketing.

Learning Outcomes

By the end of this course, participants will:

• Master practical marketing techniques to promote football entities ethically and sustainably.
• Develop skills to secure sponsorships, craft compelling messages, and leverage social media platforms.
• Create strategies to enhance visibility, revenue, and brand positioning for diverse stakeholders.
• Cultivate a vision for inclusive campaigns that inspire African communities and align with global best practices.